One of the biggest marketing trends in recent years is the increasing shift towards delivering customized and personalized product experiences to customers.
Customers are increasingly looking for online and eCommerce stores that provide order customization options for gifting purposes and the ability to add their personal and unique touch to their orders. While 90% of the U.S. customers find the idea of personalization appealing – impersonal shopping experiences frustrate 71% of customers.
Thus, as a WooCommerce store owner – it’s important to strive and meet the increasing consumer demands to prevent dissatisfaction, improve their shopping experiences and increase the overall sales.
This article will see some easy yet impactful ways to deliver a personalized customer experience and order customization. But first, let’s see how it can benefit your WooCommerce store.
Continue reading WooCommerce: Why Use A Product Configurator Instead of Variations